I build the whole thing, then own what it does in production.

I am a full-stack developer in Indore, India with a backend and system-design foundation, working mostly on AI-powered products. Three production systems so far, each one where I was the only engineer — architecture and APIs through frontend and deployment.

That is not a boast about speed. It means when something breaks at 2am there is nobody else to ask, so I have got into the habit of building things I can still reason about six months later: authorization enforced in the API rather than the UI, migrations that are reversible, and measurements I can re-run rather than remember.

I also run Elivate SEO, an SEO, AEO and GEO firm. Most of what I write here comes out of that work going wrong in an interesting way.